Xchem is a chemical anchoring system available in four variants — Epoxy, Hybrid, Polyester, and Vinylester. Each product follows a precise multi-step installation process that photographs and data sheets cannot explain clearly. Hobson Engineering needed a complete set of animations for a national campaign launch, trade shows, and social media.
Xchem chemical anchoring resins secure anchor bolts into concrete and masonry. The installation process follows a precise sequence: drilling, dust removal, chemical injection, and curing. The chemistry happens inside the hole — nothing is visible once the resin is applied.
Hobson Engineering distributes four Xchem variants across construction and infrastructure markets. Each product has different chemical colours, curing times, nozzle types, and installation steps. The brief was to build a complete animation set — technically accurate, visually consistent, and ready for a national campaign launch.
Chemical anchoring only works if the hole is correctly prepared and the resin fills it to the right depth. None of that is visible in real footage. Photography can show someone drilling and inserting a bolt — it cannot show the resin filling the void, the colour change as it cures, or what happens if the fill depth is wrong.
Animation was required to show the process accurately. With four product variants — each with different colours, nozzle types, and curing behaviour — the animation also needed to work as a consistent system across the full range.
The animation was built from a combination of client-supplied files and sourced assets. Hobson Engineering provided a STEP file for the anchor stud and image references for the nozzles and caulking guns. The drill bit and brush came from existing 3D libraries, and the dust blow pump was modelled from scratch to match the actual tool used on site.
The full installation sequence was animated step by step. The camera stays close to the action throughout, keeping the focus on the procedure. An infographic panel runs alongside the animation to carry instructions, product details, and curing time data — and to allow clean adaptation across three output formats without rebuilding each video.
Polyester and Vinylester include a colour-change curing animation. Epoxy and Hybrid retain their colour throughout. Each product received a separate music track to avoid repetition when played back-to-back at trade shows.
Each product has its own chemical colour, nozzle type, curing time data, and music track. The infographic panel layout adapts across 16:9, 1:1, and 9:16 formats without requiring each video to be rebuilt. 3D assets were also exported as .STL files for Hobson's engineering team.
Red resin, no colour change. Epoxy-specific nozzle. Additional installation steps for double-component injection. Delivered in all three formats.
Grey resin, no colour change. Standard nozzle. Delivered in all three formats with unique music track.
Colour-change curing animation — resin transitions as it sets. Standard nozzle. First SKU to be fully locked off; used to establish the motion graphics system for the full range.
Colour-change curing animation. Standard nozzle. First video debuted live at a trade show in October 2025; used as the lead product for the December campaign launch.
Each video was adapted to three aspect ratios — 16:9 for website and trade show screens, 1:1 for social media feed, and 9:16 for Reels and Stories — without rebuilding the animation from scratch.
The V401 animation was shown at a Hobson Engineering trade show stand in October 2025. All twelve videos were finalised by early November 2025.
The Xchem campaign launched in December 2025 with V401 as the lead product. The videos are deployed across trade shows, social media, and the product website.
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