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Introduction to 3D Product Visualisation: Fundamentals and Basics



What is 3D Product Visualisation?


3D product visualisation involves creating digital, three-dimensional representations of products using specialized software. These visuals can be static images or animations, providing a realistic or stylized view of the product from various angles. Unlike traditional photography, 3D visualisation allows for complete control over the environment, lighting, and product appearance, making it a versatile tool for marketers and manufacturers. 3D Creation Process

  • Modeling: In this first step, a digital model of the product is created using 3D modeling software. This involves building an accurate representation of the product’s shape and features. Many manufacturers provide a CAD model (created in AutoCAD), which serves as a starting point. If necessary, the model can also be built from blueprints or reference photos.




3D model in its wireframe stage, using a default grey shader. This stage highlights the underlying structure and geometry of the model before texturing and shading are applied.
3D Model

  • Texturing: This process adds detailed surface patterns and materials to the model, simulating the product's appearance—like wood grain or a metal finish—to enhance the realism of the visual.


Detailed view showing applied surface patterns and materials, enhancing the realism of the product's appearance.
Textured 3D Model



  • Shading: The process defines how light interacts with the surface of the model. This process controls reflections, refractions, and the overall light behaviour on the product, enhancing depth and realism.


Three spheres demonstrating different shaders applied to highlight how light interactions and surface properties affect the appearance and realism of the 3D model.
Shading Comparison

  • Lighting: Proper lighting is essential in 3D rendering. It affects the mood, highlights features, and ensures that the product is showcased in the best possible way.


The 3D model illuminated to show how lighting affects its appearance and highlights its features.
Lighting Setup

  • Rendering: The final step involves rendering the model, which is the process of generating the still image or animation from the 3D scene. This can be a time-consuming process, depending on the complexity of the model and the desired quality.


The completed 3D model presented as a high-quality still image, showcasing the detailed textures, shading, and lighting applied during the rendering process.
Final Render

Conclusion

3D product visualisation offers a dynamic and detailed way to showcase your products, providing both realistic and stylised views. By understanding the key stages—from modelling and texturing to shading, lighting, and rendering—you can appreciate the depth and effort involved in creating high-quality visuals. This insight will help you better communicate your needs and work effectively with visualisation experts.






-Rozetta Studios Team

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